What we do differently...
There’s tough talk these days about the market and who’s defining value… agents, banks, appraisers? The true “market” never changes. It is simply defined by how a buyer perceives your property, and what that buyer is willing to pay for it. As highly-skilled, internationally-trained Keller Williams agents, we understand the importance of discovering and demonstrating the luxuries your home offers that set it apart from the competition, and will create value in the eyes of those truly qualified to buy it.
Each regional area is different, and each time you buy or sell property is unique. The challenges of today’s selling climate require creativity, cutting edge technology, talent and dedicated hard work… every day. This isn’t a time for traditional agents who continue to use the same techniques in the same way. This is a time for forward thinking – the kind that will put your property ahead of others and your goals at the forefront of our partnership.
Quick response to information technology rules the real estate business – it’s more demanding and fast-paced than ever. Understanding and manipulating this technology is a must, and creating urgency in the buyer is key. Selling hasn’t changed! We still simply have to think like the buyer and solve their problems. This isn’t a time for part-time agents. This is a day for full-time, professional, educated sales people who are passionate about committing the resources to move your property.
International connections for Southwest Florida agents are essential. More than 80% of our buyers live outside the state or the country. With a global target market, it’s important to not only advertise abroad to established connections, but to work a wide variety of properties in Collier and Lee Counties. Gone are the days of specialization. If an agent claims they specialize in a particular community or market, it’s guaranteed they are missing opportunities to connect buyers with their sellers. In order to get the best price for your property, the widest net must be cast for qualified buyers globally.
Experience is required. It’s understood you are interviewing candidates for an important job – managing what may very well be one of your largest financial holdings. Solid integrity, clear communication and absolute truth drive my work ethic… results defines it. We’re proud to have sold more real estate than 96% of the local agents in the last year and to have referrals, references and past clients make up more than 70% of my business – a proven track record. We’re eager to successfully partner with you, add your name to that list and watch you move on with your life plans now.
The Monarch Home Sales Group
PROTECTING YOUR EQUITY. The most important job of a professional agent is to find a buyer for your property, at the right price. In today’s market, the number one marketing tool available is an aggressive list price. Using a custom pricing strategy , we are able to procure buyers and protect the money in your pocket.
TELEPHONE PROSPECTING. Nothing takes the place of good old-fashioned hard work. I dedicate time – daily, to have personal contact with prospective buyers. We actively contact local and absentee property owners, national and international brokers and agents (with whom we have established relationships), renters and members of our quality database to share information about your property. Most agents don’t have this kind of serious work ethic.
AGENT-TO-AGENT PROSPECTING. We have developed a list of 75 top agents in the area – agents like us who are doing most of the business in the market place. We eMail them immediately to notify them that your property is for sale. Those communications are followed up by a call from my office inviting questions and preview.
WIDE EXPOSURE – MULTIPLE LISTING SERVICE AND KELLER WILLIAMS KWLS SYSTEM FOR WORL WIDE EXPOSURE. Your property will be entered into the MATRIX MLS. It is shared by Naples, Bonita, Estero, Fort Myers, and Cape Coral for the broadest possible exposure. Your property will immediately be made available to all those selling in the entire area.
DEDICATION TO TECHNOLOGY. A whopping 98% of buyers search the internet for property… most before they ever even fly into our area! Therefore, technology is our primary source of advertising. In fact, through our website alone, we are in direct contact with thousands of potential buyers and immediately capture their information such as phone number, address and eMail within minutes! In addition, your property will be highlighted on more than 350 websites world-wide through the fastest delivery network available… giving you clear and quick international exposure. Most agents don’t have the financial means in this market to dedicate to the proper technology resources for you.
PROFESSIONAL PHOTOGRAPHY. Always, we insist. It is the second most important marketing tool.
VIRTUAL TOURS. Your listing will have an enhanced virtual tour. In some cases, aerial photography will supplement the tour. In this age of instant visual gratification, and the current inventory of property on the market, it is critical to have exciting, graphic virtual tours of your property. 50% of homes on the market don’t have this necessary tool.
KELLER WILLIAMS CONCEPT. KW agents work under a culture of synergy and cooperation. Top agents are flocking to this firm where refreshing business ethics and genuine compassion guide every transaction. Open 7 days per week with full time administrative support, buyer questions are addressed quickly and there is always an agent available with knowledge of your property to show it quickly and to prepare offers… in this market, there is no room for timing errors.
LISTING BROCHURE. Simply listing your property in multiple listing is not going to get it sold. Time and care will go into creating a listing sheet, with descriptors of your property that will draw attention to it. Our office will gather additional pertinent information regarding room sizes, personal property, special features, taxes, mortgage information, etc. that will help agents and buyers as they conduct their search for the right purchase.
SHOWINGS. Salespersons from our firm as well as our cooperating brokers will want to show your property. An appointment will always be made in advance. We will document all showings and call to request feedback from the showing agents. This information will be shared with you during consistent updates. Unlike many other real estate companies, Keller Williams is open 7 days a week. Our office is closed only on major holidays. This means that agents wanting to show your property or buyers wanting to inquire about your property can do so 7 days a week and all through the year!
CONSISTENT, HONEST COMMUNICATION. Every few weeks, we will inform you of all showings, particularly comments or concerns relating to your property’s condition, local market activity and any changes that may occur. It doesn’t take long to know why a property is not selling. we will strategize continually about new ways to keep the property fresh and presented in the right light to pull the best offer, and will share these plans with you.
REALTOR BOARD PITCH TOUR. As appropriate, your property will be placed on Realtor tour through the local Board where top agents are invited to walk through at a designated time. I guide this tour and point out features and answer questions to promote interest. Periodically, my colleagues will inspect your property and point out possible areas of concern during the listing term.
NEGOTIATIONS, CLOSING AND MY APPROACH. Securing a buyer and getting them to take action is critical and requires experience. Locally, research has shown that over 50% of the agents have less than 3 years’ experience! we utilize my years of sales practice to get your property sold, protecting your finances as my own. Too many deals fall through after contract acceptance due to lack of oversight of this critical piece of the sale. We are aggressive and creative in putting and keeping deals together through closing.
The Number One Selling Tool we have during inventory-heavy times is an aggressive list price.
We’ve had to adjust our price strategy in these buyer-driven times. Any agent who hasn’t is missing opportunities for their sellers. One of the challenges we face is that buyers are not coming to Southwest Florida demanding to be in any one community. Instead, as common sense would dictate, they come to this area and start looking for the best opportunity with the features and benefits they seek – PRICE is the driving factor. Right now, there’s still a 1-year supply of property on the market… meaning, there’s enough of a supply of property in the area at the current buying pace to last 1 year. If the buying pace doubles immediately, and no other comparable properties come on the market, then there’s a 1/2-year supply, and so on. The following strategy is working well for us to protect seller equity.
In today’s market, it is better to list a property closer to the sales price to attract interest, than negotiate less on the offer. More buyers will look at your property, and by negotiating less, your net income remains.
Property priced at market value will attract more buyers than a property priced above market value, simply because there’s too much for buyers to look at these days. If it’s not priced well, they won’t look at it and become emotional about it. Once they do see it and become emotionally vested, buyers are far more likely to make offers. Once they’ve gone as far as making a written offer with good-faith deposit, they are much more likely to negotiate closer to our asking price. Savvy owners who still have equity to protect are pricing their properties aggressively, getting them sold quickly, and getting out of the declining market as efficiently as possible, recognizing that statistics dictate it will be worth less over the upcoming months than it is worth today. As an example, take a look at the following numbers.